Enterprise AI Executive · Digital Transformation Leader · DBA Researcher

Translating AI Investment into Measurable Business Outcomes

Building the digital infrastructure, data strategy, and human adoption frameworks that make AI sustainable at scale.


Vice President of Digital Solutions, Innovation & Data Analytics at Reece USA ($4B). Doctoral researcher on frontline AI adoption.

Employer Employee AI Bridge to Adoption
Employer Employee AI Bridge to Adoption

$4B

Enterprise Scale

50+

FTE Team Grown From Employee #1

285+

Distributed Locations

Doctoral

Researcher, Texas State University

Most AI transformations fail at adoption, not implementation. The tools get built. The people don't follow.

“Few executives are simultaneously deploying enterprise AI at scale and researching why organizations fail to adopt it.”

PERSPECTIVE

Years of leading enterprise technology initiatives taught me that implementation is rarely the hardest part of transformation. The real challenge is helping people change how they work. That observation now drives both my executive leadership and doctoral research, focused on understanding why some AI initiatives become part of daily work while others fail to gain traction.

“Lack of adoption is not a technology problem, it is a learning problem… as the simplicity of tasks increases with AI, the learning experience becomes more complex.”

RESEARCH BRIEF

ACADEMIC ENGAGEMENT & SPEAKING