As Vice President of Digital Solutions, Innovation, and Data Analytics for Reece USA, a $4B wholesale distribution enterprise, I build AI-powered digital products that get adopted, by frontline workers, field teams, and operators across 285+ locations. I built the company's Enterprise AI and Innovation function from the ground up as Employee #1, scaling it to 50+ engineers, data scientists, and product professionals. My work is measured in production-grade tools that get used, not strategies that get presented.
That work spans the full delivery arc: modernizing legacy data on Snowflake, deploying REX, a multi-agent AI platform live across all 285+ locations with 800+ branch and regional leaders actively engaged, and shifting a distributed organization from project-based delivery to a product-based, AI-first operating model.
Complementing my operational experience, I am a Doctor of Business Administration candidate at Texas State University, where my research investigates why frontline workers in established organizations adopt or resist AI tools. This work goes beyond technology deployment to examine the human, cultural, and structural barriers that determine whether enterprise AI investments actually stick.
Few executives are simultaneously shipping production-grade AI at enterprise scale and researching why organizations fail to adopt it. That combination shapes everything about how I lead.
Operator. Researcher. Builder.
“Few people have the ability to bridge rigorous business strategy and emerging technology the way Wallace does. I've watched him stay ahead of the AI curve for years, not as a follower, but as someone who shapes how organizations think about and deploy it. His analytical discipline, combined with a rare instinct for human-centered design, makes him the kind of leader who doesn't just implement AI strategies, he builds the conditions that make them last."
Chris Gloede, Chief Consultant & Transformation Officer, Ricochet
Areas of Focus
Product & Delivery
Enterprise AI Platform Development, Agentic AI, Production-Grade Deployment, Mobile (iOS/Android), B2B & B2C E-Commerce
Strategy
AI Adoption & Change Management, CDO/CAIO-Level Roadmap, Build-vs-Buy, C-Suite Partnership
AI & Data
Multi-Agent Architectures, RAG/MCP/Text-to-SQL, Computer Vision, Snowflake, LLM Integration
Research
Doctoral research student, Texas State University, Frontline AI Adoption in Legacy Organizations